SEO

Google is testing having links overlay, like watermarks, on product result images. I can replicate this on some browsers, but not all, so it looks like a test where Google can see if searchers are clicking on the link within the image or not. This was spotted first by Khushal Bherwani, who posted about this…

Google Search seems to be testing adding a people icon in the search bar, auto-complete search bar. I am told the people icons only show up when in the perspectives filter, but I personally cannot replicate it yet. This was spotted by Khushal Bherwani and he posted this on X: Here are more screenshots from…

Google has upgraded its Search Generative Experience to create images and text, not just give you answers and show you images or content from others. Google said SGE can now help with “creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point.”…

For the original iTunes version, click here. This week, we saw the impact of both the Google October 2023 spam update and the Google October 2023 core update with some really heated volatility. The day before, we saw some sites compiling their spam sites were no longer in the index. Google Ads had a…

Since the introduction of generative AI, large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM…

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers.  I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion…

Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue…

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations.  The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact,…

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair…

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make…