SEO

This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result”…

Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely. This means the positive impact of ranking for HowTo rich results will disappear, and most of us…

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in…

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes…

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and…

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal…

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however,…

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s…

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving…

Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What it does. About this result is meant to “give people helpful context, such as a description of how SGE generated the response, so they can understand more about the underlying technology,” according to Google. What…