SEO

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented…

The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and…

X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users are not informed that what they’re seeing is an advert. There also isn’t an account associated with the promoted posts, so users also can’t tell who…

Google is testing a toned-down, more subtle version of the Search Generative Experience. Some are calling this version the lite SGE, where Google is showing a couple of lines of text from the AI-generated snapshot with the ability to expand that answer to see more. What it looks like. Here are screenshots that Glenn Gabe…

Google-Extended, the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told us that Google-Extended does not work for SGE. “SGE is a Search…

Overstock relaunched as Bed Bath & Beyond on Aug. 1. Many SEO professionals have been critical of the move as the community has begun analyzing early data.  The primary complaint is that overstock.com did not cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. Thousands of URLs have not been redirected, and many…

Google is having issues with indexing and serving new content within Google Search. The issues started around 2 p.m. ET and have been sporadically happening since then. I personally have been seeing new content come up randomly, but most of my queries do not show new content. Google has confirmed the issue at 7:49 pm…

A new Google Store is opening up at the GooglePlex, the Google headquarters in Mountain View, California. It is opening in about week on October 12th. I learned this from a photo I found on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting…

Bing Search may sometimes show a “Trending in Bing” carousel at the top of the search results. That carousel shows alternative search refinements based on your previous query but it also can contain ads. Here is an example of it showing an ad card embedded in the other search refinements in the “Trending on Bing”…

Several weeks ago some businesses were seeing that they could edit their social profiles within Google Business Profiles. But most businesses did not have access to this feature. Now it seems to be rolling out to all businesses. Darren Shaw noticed it was available for his business and posted about it on X, saying this…