SEO

We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and…

Here is a room a the Google office in Zurich that is super fancy. You have a brick wall, fireplace, chandelier, mirror, sconces, a fancy globe, nice sofa, wooden cheese game, and a fancy rug. I spotted this on Instagram. I do feel like I covered some items from this room before… This post is…

At the beginning of this year, Google Maps posted a document with restrictions around user-generated content in Google Maps. Now, Google has created a new appeal process for when Google’s enforcements for those user-generated content posts and reviews are a mistake. Note: This may be for Europe only, as mentioned here, “Content removals can only…

Google Ads posted an issue where the Google Ads advertiser console may not be showing recent data. Google wrote yesterday, “The affected users are able to access Google Ads, but may not have access to the most recent data.” Truth is, initially, Google posted an issue about errors, latency issues and other issues and not…

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds,…

Google has posted a list of troubleshooting and FAQs around the Google Business Profiles video verification method. As you know, you can verify your business in Google Business Profiles through a number of methods, from snail mail to video verification and Kara from the Google Business Profiles team posted some troubleshooting and FAQs for the…

Google has updated the help document for file types indexable by Google to include Comma-Separated Values (.csv) in the list. I doubt Google was not bale to index those files before, and I wonder if this was just a documentation change but not a change in what Google was able to index? The help document…

This week I broadcast from Chicago where I cover the latest confirmed Google update, the Google August 2023 core update that rolled out a few days after that big unconfirmed update from the weekend. Google said a page does not need to be in the top ten results to be a featured snippet. Google said…

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. This headline almost drove me to start a loud, angry, uncontrolled rant, but I didn’t want to look like Abe Simpson in the “Old Man Yells at Cloud” meme. So, let me explain…

Google Search has added to its file types indexable by Google help document that it can now index Comma-Separated Values (.csv) files. I confirmed with John Mueller of Google that this is not just a help document update but a new update to Google Search in what it can index. More details. I spotted the…