SEO

At least 69 of the 1,000 most popular websites in the world have blocked GPTBot, the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not…

How you provide performance reports or insights can impact the rest of your project.  If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. The three steps outlined below will give you…

Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above,…

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step…

Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may be…

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor…

Meta is widely rolling out its web version of Threads. This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges. Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t display…

Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out…

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data Science…

In an increasingly crowded digital world, it’s never been more crucial to distinguish yourself from the competition. Earning an industry award is one of the best ways to quickly and affordably rise to the top of your field while impressing clients and boosting company morale. Enter the 2023 Search Engine Land Awards by next Friday, September 1 (the final…