SEO

Google’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in. John said on X, “Manual actions and algorithm changes are independent of the native language of the authors.” John was asked, “does Google penalize sites written by non-native English writers?”…

Google added a new option to the Google Business Profile screen in web search for “add address autocomplete.” This is not really a search feature but a promotion to use the Google Maps Cloud Platform to help users check out with the correct address on your e-commerce site or forms. Colan Nielsen spotted this and…

On August 22nd, Google released the August 2023 core update. We did not feel much of any volatility until a few days later, on August 25th. Then we had some movement on that Friday, Saturday, and Sunday, and then it died down for a couple of days, picking up again a few days ago. I…

This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week. Google Search Generative Experience gained links, expanded to India and Japan, added listen features, and shared some early feedback. Google said core updates do not impact the autocomplete search suggestions. Google Search Console added News…

Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make.  Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality…

We often hear that SEO takes several months to a year to have an impact. But that’s not entirely true.  Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled.  Things just simply don’t go live – sometimes for months or…

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience…

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research…

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability…

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface.  Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks.  This article will walk you through some examples…