Tracking 20 years of search

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry.  This individual has a website; his first blog post…

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YouTube increases external link opportunities for creators

YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature…

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What advertisers need to know

Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at account…

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How to use SEO and CX for better organic performance

A brand’s online success relies on interconnected variables.  Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX).  When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.  A well-optimized website…

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Lyft starts serving ads on its app

Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this year…

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