SEO

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go…

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do that,…

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable…

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, a month later,…

Google has updated the Google Business Profile food ordering section with more options and settings. This food ordering feature was in the old Google My Business section but was updated recently in the new Google Business Profile interface. Claudia Tomina posted this on Twitter saying, “Food ordering now provides additional options. Restaurants can now set…

Google wants you to add your customer support details to Google Merchant Center Next. Google said, “Shoppers are often dissatisfied when they can’t easily find customer support and returns related information when they’re shopping online.” So if you add this information, it will improve your shoppers experience. Here is how to add your customer service…

Ashwarya, Google Search Community Manager, posted that Google Search will soon roll out “a new experience to make access to key items easier on the Search Results Page on the web.” In short, it is a new way to access Google Search Settings on desktop and mobile. This brings some of those settings on the…

As Google promised, it has updated its support for site names in its search results. Google said it has expanded support for subdomains and also has compiled more information on how site names work in Google Search. Plus, Google had documented a few workarounds for when it does not work. Google said, “We now support…

Google has posted a new policy saying AI-generated reviews are against its policies, disallowed and considered spam. If you find such content, Google said you must mark it as spam in your feed with the is_spam attribute. Google posted the update over here, it reads, “Automated Content: We don’t allow reviews that are primarily generated…

This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but then later this week, the SEO chatter heated up. Google Merchant Center says AI-generated reviews are spam. John, Gary, and Martin spoke about TLDs and domains for Google SEO. John Mueller called programmatic SEO a fancy banner…