Microsoft Search and Advertising revenue up 8%

Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.  Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue – excluding traffic acquisition costs – was up by…

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Meta’s ad revenue up 12% in Q2, exceeding expectations

Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to…

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How to use always-on marketing in paid search

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.  How can marketers be…

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Don’t underestimate the power of content management

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these…

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Instagram rolls out subscription feature to 10 more countries

Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom Instagram…

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How to 10x rankings in competitive spaces using the ‘beachhead principle’

Normandy was the beachhead in 1944.  D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it).  Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to…

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