SEO

Bing Search lets searchers interact with some of the right bar answer panels using emojis. If you search for [barack obama] and look at the side bar, you will see the option to react to some of the answers given using emojis. Bing is testing showing five emojis and two emojis from what I can…

Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then 50% and then eventually 100% of users. This rollout is done randomly to reduce bias, Microsoft Bing’s Mikhail Parakhin said on Twitter. Mikhail Parakhin was…

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics…

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a…

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out…

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding…

At the newish Google Pier 57 office in New York City, Google popped up this stand to promote the new mapping features. It looks like a map your summer booth that showcases some of the new AI features Google announced around travel. Most of these featured were announced at Google I/O and I covered most….

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance Max campaigns are rolling out. Ginny Marvin, the Google Ads Liaison, said on Twitter, We’re rolling out 2 new brand controls in Search and in…

In May, Bing added a share feature to Bing Chat and then abruptly removed the feature in early June. Bing’s Mikhail Parakhin said that the feature should start to slowly roll back out, under a new system, starting on July 4th. Mikhail Parakhin said on Twitter that the share feature is coming back, he said,…

Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the desktop search interface. This was spotted by Anthony Higman, who posted this example on Twitter – I should note that I cannot replicate this: To…