Key differences you need to know

Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers.  One of the biggest challenges marketing…

Read More

New test adds links to keywords

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching….

Read More

Why systems will revolutionize your SEO business

Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing.  You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time…

Read More

Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T

Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today…

Read More

Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies

Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community….

Read More

8 Twitter alternatives marketers need to know about

Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?…

Read More