SEO

Keyword research is the compass that guides SEO strategies.  Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.  This comprehensive guide will explore…

The other day Open AI announced that it disabled the browse with Bing add-on to ChatGPT “out of an abundance of caution.” The issue was that some content that was behind a paywall was being consumed and presented to users. Open AI said they disabled it to do “right by content owners” until they fix…

On Monday, I reported that Google stopped crawling and indexing Twitter content after Twitter made it so that unregistered (signed-out) users were not able to see tweets. Well, Twitter made a change in the past 24 hours or so that now Google and unregistered users can see the tweet but there is a modal that…

Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, “No ranking factor compensates missing relevance, or missing user interest.” He explained, “it’s easy to forget that a site doesn’t just ‘rank’ on its own, it ranks for what it’s relevant for.” The context around these comments is from…

Bing Chat will be adding a feature to tell it not to search the web for an answer. Mikhail Parakhin, the CEO of Bing Search at Microsoft, said on Twitter, “#nosearch is coming” when asked if Bing Chat can exclude web search results from the answers. So in the future, you should be able to…

Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary…

If you say “yes” to one thing, then you are saying “no” to something else.  Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead.  It is critical to be intentional about when to say “yes” and “no.” …

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets.  Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It…

Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business, the U.S. won’t be a big…

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow…