SEO NEWS
For the original iTunes version, click here. It finally happened: Google released the August 2024 core update; this one should reward small and independent publishers more, should it? Google had another search ranking bug, today, this was a big one. There has been tremendous Google ranking volatility this week, maybe the core update, but…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the much anticipated August 2024 core update, it will take a month to roll out and may help smaller publishers. Google has a massive search…
There is a large, confirmed, Google Search ranking bug is affecting a large number of search results today. This is unrelated to the last core update, the August 2024 core update, that was announced yesterday at around 11 am ET. When. This ranking bug was confirmed at around 2 am ET this morning, Google posted:…
Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms….
YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks….
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care. These tools aim to give…
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Edna Chavira on August 16, 2024 at 1:48 pm | Reading time: 1 minute SearchBot is thinking … Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time…
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by…
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing…
Google AI Overviews will now appear for all users in the United States, even if they are not signed into their Google account. Google has confirmed with Search Engine Land that AI Overviews are available for signed-out users in the US after we noticed Google testing it this morning. What it looks like. I just…
