SEO NEWS
Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns,…
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the…
As we bid Google Universal Analytics its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was editied for…
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages. Citation Labs on July 1, 2024 at 7:00 am | Reading time: 1 minute SearchBot is thinking … Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital…
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates. Google announced “merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP” can now access Google Product…
Elizabeth Tucker, Director, Product Management at Google Search was a guest on Google’s Search Off the Record podcast where Lizzi Sassman and John Mueller of Google asked her about search quality, how Google measures it, and so much more. As a reminder, I did interview Elizbeth Tucker for SMX. I will post my notes below…
On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and volatility. It seems more heated than the week of this spam update rollout but less weak than you’d see with a Google core update. The…
Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27, 2024. This was a broad spam update, not a link spam update, and it did not automate the site reputation abuse policy. In this story,…
This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link cards at the top of the AI Overviews. Google is showing more health AI Overviews. Google is testing AI Overviews in local panels….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s June 2024 spam update is now completely rolled out, I have all the details. Google posted an interview with Elizabeth Tucker on how Google measures search…