SEO NEWS
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app…
In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of…
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative…
There’s a scam going on in the world of Google Maps/Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit…
Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is…
Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also…
It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google’s “ongoing evolution of dynamic ad…
Bing is testing a voting feature in the Bing Search results. You can vote up or vote down specific search results in the search results page. It even shows you the percentage of votes for those who voted it up versus voted it down. Shameem Adhikarath spotted this, I cannot replicate it, but he posted…
Google may be testing auto-playing the video thumbnails it has within its search results page. I am not sure if this is some sort of browser bug or something else, but Google may auto-play the video thumbnail without sound in the search results. I should say, Google has for a while played these thumbnails when…
