Daily Search Forum Recap: July 12, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic…

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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web…

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LinkedIn’s AI ad tool to launch globally this fall

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. By the numbers: Cuts campaign creation time from…

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