SEO

Google has grayed out, muted, its logo, for Memorial Day, again this year. It also applied an American flag under the search box with the message, “Honoring those who sacrificed.” That links to the search results for [Memorial Day] on Google Search. Here is a screenshot of the home page: Google has done this last…

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. Therefore, it’s crucial to understand attribution in Google Analytics 4 (GA4). (If you are new to attribution, read the Google Analytics help…

Google Search can now index Electronic Publication, the .epub, file type. Google added EPUB as a supported filetype to the file types indexable by Google help documentation. This was added over the past 24-hours, but was likely supported a bit before it was added to the documentation: This list includes the most common file types…

Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.” Sullivan added that “when we do, we’ll be…

We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot…

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user…

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and…

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on….

Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X: Why we…