SEO

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences….

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention.  Follow this guide to make your knowledge base a hit with both users and search engines. What is a knowledge base? A knowledge base…

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1. What to think…

LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The move comes after a coalition of civil society groups filed a complaint with the European Commission…

Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing when a searcher clicks on the image tab within the Google Search results. What it looks like. Google…

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is organized, aiming to make tools and features easier to find while retaining existing functionality. Why…

If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build…

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates, changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself…

If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without investigating their viability or whether they match your strategy and business – it will probably come back to bite you. The…

Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better manage and monitor the performance of campaigns. It’s also…