SEO NEWS
Google has updated its Local Services Ads help document on ad rankings to remove the line around “proximity to potential customers’ locations” is a ranking factor for those ads. Ginny Marvin, the Google Ads Liaison, said the document was updated but there was no recent or “sudden change to ranking considerations” to LSA rankings or…
Google can show the owner of the business in the local panels in the Google search results. I suspect this is not new but I don’t believe I’ve seen this before, where Google will add an “owner” attribute to the local panel. I spotted this via Anthony Higman, who posted this on X – I…
Danny Sullivan, Google’s Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to you has no impact on this new policy that Google began enforcing with manual actions earlier this week. Danny Sullivan said this on…
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search and Microsoft Advertising weeks ago after Microsoft hired Mustafa Suleyman as the CEO of AI at Microsoft. We knew Mikhail Parakhin was planning…
For the original iTunes version, click here. Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says site reputation abuse is not about links, it is about content. Google Local Service Ads ranking removed proximity as a ranking signal. Google Shopping may…
One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain when it comes to technical, data analysis, etc. However, it’s easy to think of SEO as predominantly…
Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a…
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize…
Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a potential acquisition, though no agreement has been reached yet”, sources told Bloomberg (subscription…