SEO

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more…

With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing out on valuable opportunities to attract, engage, and convert their target audience. But as search engines continue to evolve and competition intensifies, achieving SEO success has become more complex than…

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see…

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates (Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots…

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating…

In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that…

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand…

Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance. The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context. Why we care. With this…

WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website. Lastmod. Lastmod is an element that you can add to your sitemap…

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels.  Here’s a recap of everything you need to…