SEO

Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the…

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is…

Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. Edna Chavira on April 19, 2024 at 9:56 am | Reading time: 1 minute SearchBot is thinking … Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you…

Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time.  The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to…

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty…

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research.  These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand,…

Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above…

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook…

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of…

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats).  What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. …