SEO

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be:  Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s…

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure…

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for.  Google Discover is one of the fastest-growing sources of traffic for…

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin.  Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to…

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll…

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about this…

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer…

Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries. Danny Sullivan, Google’s Search Liason,…

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional…