Microsoft Advertising September product roundup

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads: Starting this month, advertisers can access new bidding…

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Google Testing New Shopping Search Design

Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks pretty cool but a bit less clean than the normal Google Search interface. Here is the normal Google Shopping mobile interface: And now…

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Google Search Now Supports AVIF Images

Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more. We knew this was coming, John Mueller of Google told us in March it was coming soon and now it is here. John…

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Daily Search Forum Recap: September 2, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new shopping search design. Google Ads has product category-level insights….

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Google Analytics 4 Benchmarking Data

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing. This may have first been spotted by Brais Calvo Vázquez on LinkedIn, which…

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Daily Search Forum Recap: August 29, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yelp sued Google, the search marketing industry found it funny. Google has a new tag diagnostic and consent management setup for Google Ads. Google says it does…

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Google Ads Change Bid Strategy Popup

Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another. This “feature” was spotted by Anthony Higman who posted about it on X – he wrote…

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