SEO NEWS
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150…
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the…
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or…
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the…
Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? This webinar will provide you with a…
There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much…
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the…
TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. The…
LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Why we care. If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement,…
TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. Higher-quality content tends…
