Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
