Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is now paying Reddit for its content, when no one really wants to see Reddit content in Google Search anymore. Google Ads is changing its Ad Strength formula after expanding generative AI in PMax campaigns. Google said it is up to you to decide what is helpful. Google Ads API version 16 is out. Bing Search is testing opinion labels. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
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Google: You Decide What Old Content Is Helpful Or Not
The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this time on Reddit, saying, it is up to you to decide which of your old content is helpful and useful – it is not up to Google to decide that. -
No Joke: Google Is Paying Reddit For More Content, More Often
Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to its publicly available content through an API that should make it faster for Google to consume and show us all that content. Not that any of us want to see Reddit content show up in Google Search… -
Google Ads API Version 16 Now Available
Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more. -
Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands
Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh asset quantity and variety more than it use to. -
Bing Search Yellow Opinion Label On News Stories
Bing Search now has these yellow “opinion” labels on news stories within its search results. The label is overlayed on the news story’s image and really makes the story stand out from the others. -
Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size… -
Doogler Coding
Here is a photo of a Doogler, Google employee dog, sitting at a workstation on a chair at the Google Dublin office. I bet it is using Gemini to code up some new search ranking algorithms that really bark.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
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