Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations.
Why we care. The Unintended Consequences card provides you with critical insights into how your campaigns might be missing the mark, helping to identify and address these issues to stop them negatively impacting performance.
The details. The card will surface data and trends indicating when and where ads are not aligning with the intended audience or geographical targets.
First seen. We were first made of this update from Francesco Cifardi on LinkedIn:
Bottom line: Google’s Unintended Consequences insight could prove to be a valuable tool to fine-tune your campaigns and ensure your ads reach the right audiences in the right locations, which could lead to better results and ROI.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
