Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access.
Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses.
Key details:
- Sunset date: Sept. 25.
- All v15 API requests will fail after this date.
- Developers are advised to migrate to a newer version before the deadline.
How to prepare:
- Upgrade to the newest version using provided resources.
- Review release notes for changes.
- Use Google Cloud Console to identify which API versions your project is using.
Between the lines. Regular API version sunsets are part of Google’s strategy to maintain up-to-date and secure systems while encouraging developers to adopt newer features and improvements.
What’s next. Developers should prioritize migration efforts to ensure smooth transitions before the September deadline.
Bottom line. Proactive migration is crucial to avoid potential disruptions in Google Ads API functionality.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
