Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management.
Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.
Details:
- New “Consent settings” tab added to Data Manager in Google Ads.
- Separate settings for website data and imported/uploaded data.
- Limited availability, with select accounts having access.
What to watch. How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users.
First seen. We were alerted to this update on the PPC News Feed blog:
Bottom line. Advertisers should check their accounts for this new feature and review their consent settings to ensure compliance with data privacy standards.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
