Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management.
The updated form now includes several key enhancements.
Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or administrator account can help expedite the implementation process.
Yes/No account access verification. To better understand the user’s account permissions, the form now includes yes/no questions to determine if the advertiser has admin or standard access to the account in question.
The “Type of Change” field has been expanded. This allows users to select multiple options simultaneously enabling advertisers to submit a single form for various modifications:
- Add negative keywords
- Remove negative keyword
- Add topic exclusion
- Add placement exclusion
Why we care. The updated Google Performance Max campaign modification request form streamlines the process for making important changes to campaigns and clarifies what would be required for a faster process.
First seen. We were first alerted to this update from Hana Kobzová on LinkedIn:
Bottom line. The updated Google Performance Max Campaign Modification Request Form is now live and available for advertisers to use.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
