Google Testing Bolding The Name Of The Business In The Local Panel

Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name.

Here is a screenshot from Khushal Bherwani he posted on X for us:

Google Local Panel Bold Name

Here is what I see, in comparison:

Google Local Panel Normal Name

I am not sure how much of a difference this will have on click-through rates or phone calls to the business but I guess “Google always be testing.”

Forum discussion at X.

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