Aaron Damigos’ inbox was hit with a dreaded, ubiquitous business-update calendar invite on June 3. The meeting included someone from HR, his manager, and upper management—and ultimately resulted in the sudden end to his job as a web support associate with Microsoft. Microsoft reportedly laid off some 1,000 people in early June, pulling from…
Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Google’s algorithms are now much more sophisticated. To improve search rankings today, you need a comprehensive…
This week, we had Google officially release another core update, the October 2023 core update. Also, a day before Google started to roll out the October 2023 spam update. We also had an unconfirmed Google algorithm update start on October 1st. Last night, Google also had indexing or serving issues with new content. Google teased…
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Google denied the accusations but began giving advertisers the choice to opt…
The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand,…
Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best…
We thought Google’s mobile-first indexing initiative, which started in 2016, was completed last October. But it won’t really be fully done until after July 5. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog. Mueller explained: “The…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why…
Feed management in PPC, especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads, ensuring that viewers are presented with relevant results and accurate information. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product…