LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup,…
Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27, 2024. This was a broad spam update, not a link spam update, and it did not automate the site reputation abuse policy. In this story,…
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. You…
After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have…
Google Search can show a “shop by price” and shop by brand” carousel and accordion box in the search results for shopping-related queries. The search bar filter for shopping has those features but now they can show in the middle of the search results. Khushal Bherwani spotted this and posted on X: Truth is, this…
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even…
In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by Internet Marketing Ninjas showed that over 96% of websites in the Top 10 search results have more than 1,000 backlinks from unique domains. And only 0.3% have less than 100….
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer…
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the…
TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. If non-skippable ads are reducing engagement, it…