Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements…
In a significant step towards enhancing accessibility and comprehension of complex charts and graphs, a team of researchers from MIT has created a groundbreaking dataset called VisText. The dataset aims to revolutionize automatic chart captioning systems by training machine-learning models to generate precise and semantically rich captions that accurately describe data trends and intricate patterns….
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel…
The way people study the language of life has been fundamentally altered by comparing the syntax-semantics of natural languages and the sequence function of proteins. Although this comparison has inherent value when seen as a historical milestone that helped improve NLP’s application to the domain of proteins (such as language models), results from the area…
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to…
LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in all languages on mobile…
One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have…
If you do some sports-related queries, sometimes, Google Search will let you rate the players and then see how those players line up against each other based on their ratings. I have no clue if this is new, I tried to Google it to find others covering this, but I did not find anything. But…
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from…