Google has updated its structured data documentation to now use hashtags for @id references. If you don’t use hashtags, it is fine, but Google said it is “schema best practice to use hashtags as resolvable in-page node identifiers in RDF.” Google explained they have switched “all structured data code examples that use in-page @id references…
Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024,…
Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a loss for Google Assistant, or maybe AI will take over everything in the coming years. This all also comes with the hundreds of…
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site. John Mueller from Google said those links can be ignored and the posts might not be AI-generated anyway, not that it matters. The concerned site owner wrote: Hi u/johnmu We…
For the original iTunes version, click here. We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search ranking update on January 4th. Google reiterates that more changes are coming to deal with the search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Assistant dropped 17 features, some are now defaulting to Google Search. Google said you can ignore spammy links from AI-generaed content. Google updated its Google Ads…
The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The effectiveness of these methods can vary due to changes in laws,…
If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. How people are finding your listing. How many users are getting directions to your business. And more. Let’s…
YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all Remix tools, is currently accessible only on iOS but will be rolled out to Android in the near future. Why we care. The new editing tool could prove useful for brands and marketers wanting to…
Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside illegal content poses a…