With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market. Let’s explore the fundamentals of ASO and how you can…
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively…
Kevan Parekh will be Apple’s new chief financial officer (CFO) starting next year, as he replaces the current CFO, Luca Maestri. This major change will come into effect from 1 January 2025, as Maestri steps down from his role at the iPhone maker. Kevan Parekh is an Indian-origin electrical engineer who has previously worked…
Microsoft Edge is one of the most used web browsers around the globe. The pre-installed Windows’ web browsers has the second largest market share right in terms of desktop users after Google Chrome. As our reliance on the internet is growing, we increasingly share personal information such as banking details, dates of birth, and…
Digital Twin (DT) technology is becoming more and more popular as a method that gives Internet of Things (IoT) devices dynamic topology mapping and real-time status updates. However, there are difficulties in deploying DT in industrial IoT networks, especially when significant and dispersed data support is required. This frequently results in the creation of…
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from…
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content. Why we care….
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging…
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links. List of title link sources. Here is list of sources Google may use for your title…
Addressing MIT’s newest students and their families yesterday, President Sally Kornbluth and several alumni faculty offered some tips about how to thrive at the Institute. “You belong here,” Kornbluth and others assured the audience, while emphasizing the many ways that the 1,102 members of the Class of 2028 are connected and interdependent. “All of…