TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations…
Google was asked if having two websites and Google finding out about them would cause the websites to drop in rankings. John Mueller from Google said that is “not likely,” adding that many people have several websites and that is fine. This question came up in the April Google SEO office hours at the 32…
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven…
Speech recognition technology has become a cornerstone for various applications, enabling machines to understand and process human speech. The field continuously seeks advancements in algorithms and models to improve accuracy and efficiency in recognizing speech across multiple languages and contexts. The main challenge in speech recognition is developing models that accurately transcribe speech from…
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier…
The MIT School of Architecture and Planning (SA+P) and the LUMA Foundation announced today the establishment of the MIT-LUMA Lab to advance paradigm-shifting innovations at the nexus of art, science, technology, conservation, and design. The aim is to empower innovative thinkers to realize their ambitions, support local communities as they seek to address climate-related…
Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and…
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad…
The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want to read. The document, Web Performance and SEO Best Practices and Guidelines, outlines what the Post calls “proven strategies and guidelines for optimizing web performance and search engine optimization (SEO).” SEO and…
Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out the August 2023 core update. Also, this is weeks after the September helpful content update. Got all of that? The new Google October…