Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine…
Learn on-page and technical SEO best practices and performance optimization techniques. Edna Chavira on September 17, 2024 at 4:04 pm | Reading time: 1 minute SearchBot is thinking … Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance…
OpenAI, a leading AI research and deployment company, has revealed the launch of GPT-4 Turbo with Vision in ChatGPT, their widely used AI chatbot. This enhancement is also accessible through the Application Programming Interface (API). With this update, users with paid accounts on ChatGPT can now input images to receive responses. Let’s delve into…
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven…
During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it….
Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has yet been made. Why we…
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There…
With all these unconfirmed Google search ranking updates over the past couple of months and the Google results being super volatile, we are all asking when Google will confirm the next Google search update. The last confirmed update was the April 2023 reviews update, so it has been three months since Google confirmed an update…
Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook…
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a…
