Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager,…
Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent. Key details: Advertisers must select a checkbox in campaign settings to indicate altered or…
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you…
The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing,…
Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy. Paid media can be a foundational tool for cost-efficient sales generation from prospective customers in the new market. This article provides several suggestions for tailoring your PPC efforts…
Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results in a new window, instead of loading those results on the same tab you are on. Bing is also testing opening a new…
Researchers from the Intelligent Autonomous Systems Group, Locomotion Laboratory, German Research Center for AI, Centre for Cognitive Science, and Hessian.AI introduced a benchmark to advance research in Imitation Learning (IL) for locomotion, addressing the limitations of existing measures that often focus on simplified tasks. This new benchmark comprises diverse environments, including quadrupeds, bipeds, and…
AnswerAI has unveiled a robust model called answerai-colbert-small-v1, showcasing the potential of multi-vector models when combined with advanced training techniques. This proof-of-concept model, developed using the innovative JaColBERTv2.5 training recipe and additional optimizations, demonstrates remarkable performance despite its compact size of just 33 million parameters. The model’s efficiency is particularly noteworthy, as it achieves…
Socrates once said: “It is not the size of a thing, but the quality that truly matters. For it is in the nature of substance, not its volume, that true value is found.” Does size always matter for large language models (LLMs)? In a technological landscape bedazzled by LLMs taking center stage, a team of…
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we care. This new capability helps marketers understand their audience better through Google Ads. It…