Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called…
Training large transformer models poses significant challenges, especially when aiming for models with billions or even trillions of parameters. The primary hurdle lies in the struggle to efficiently distribute the workload across multiple GPUs while mitigating memory limitations. The current landscape relies on complex Large Language Model (LLM) scaling frameworks, such as Megatron, DeepSpeed,…
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report…
AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing…
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking…
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they…
Language models like GPT-3 are designed to be neutral and generate text based on the patterns they’ve learned in the data. They don’t have inherent sentiments or emotions. If the data used for training contains biases, these biases can be reflected in the model’s outputs. However, their output can be interpreted as positive, negative,…
Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to…
Annie feels a jolt of alarm. “I could just set her there,” Doug says. “That’s easy enough.” “I know, but it would be better if she could do it herself.” “Why?” Annie asks. “Our sexuality is an integral part of who we are,” Monica says. “How tapped in you are to your sexual desires…
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize…