Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups. Now, Ginny is not recommending this but it is an option…
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately,…
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and…
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received…
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate…
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…
LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. By the numbers: Cuts campaign creation time from…
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact, they are super calm. Google clarified that the helpful content update does not yet demote hosted third-party content. Google…
Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another. This “feature” was spotted by Anthony Higman who posted about it on X – he wrote…
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble-bragging online. But since creating the policy, reputable publishers including Gannett (here and here) and Sports Illustrated were accused of using generative AI to create…