Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more. We knew this was coming, John Mueller of Google told us in March it was coming soon and now it is here. John…
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but…
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications. Why we…
YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they offer. These updates include: Live stream reaction analytics. New and returning viewer impression breakdown. The ability to live stream to YouTube in HDR. Live stream reaction analytics. YouTube is introducing…
Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don’t worry, a lot of news will be posted tomorrow, including the weekly SEO video recap (subscribe!). Today, Google has a special Thanksgiving Doodle that goes to the History of Thanksgiving search result in Google Search. Here is the search…
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then…
Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that these exclusions “aren’t intended…
Everyone wants to be a rockstar, but if it were easy to achieve this status in the SEO industry, everyone would do it. To succeed in SEO, one must have great discipline, a wide range of knowledge, experimentation and true skill. In this article, I will describe some of the things required to be a…
SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1. What to think…
BRANCH-SOLVE-MERGE (BSM) is a program for enhancing Large Language Models (LLMs) in complex natural language tasks. BSM includes branching, solving, and merging modules to plan, crack, and combine sub-tasks. Applied to LLM response evaluation and constrained text generation with models like Vicuna, LLaMA-2-chat, and GPT-4, BSM boosts human-LLM agreement, reduces biases, and enables LLaMA-2-chat…