As container ships the size of city blocks cross the oceans to deliver cargo, their huge diesel engines emit large quantities of air pollutants that drive climate change and have human health impacts. It has been estimated that maritime shipping accounts for almost 3 percent of global carbon dioxide emissions and the industry’s negative…
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented…
Following all the buzz around AI, Google has finally confirmed that it’s not important how the content is created. Quality is what matters most. That means an appropriate use of AI is allowed considering you follow Google’s guidelines. Although AI has great potential, there are still some significant differences between AI-generated and human-written content that…
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may…
With learnt priors, RGB-only reconstruction with a monocular camera has made significant strides toward resolving the issues of low-texture areas and the inherent ambiguity of image-based reconstruction. Practical solutions for real-time execution have garnered considerable attention, as they are essential for interactive applications on mobile devices. Nevertheless, a crucial prerequisite yet to be considered…
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out…
Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs. John wrote on X this morning, “I really don’t…
Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name. Here is a screenshot from Khushal Bherwani he posted on X…
“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability…
Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its…