It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta tag for ranking purposes. Google does not look at the words in your keyword meta…
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad…
Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them…
Bing Chat will soon allow you to copy and image to your clipboard and paste it directly into the query or search box. This will make it faster than manually uploading the image to Bing Chat. Mikhail Parakhin, Microsoft Bing’s CEO, said on Twitter that this feature should be live on Monday, August 28th. Here…
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged…
Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the 16:10 mark. Gary was asked, “How does Google handle special characters like the superscript e in search results.” For example, a Latin letter E with…
Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications, are currently not returning results for many searchers. The issue I believe started a couple of hours ago but is now getting worse…
Google is disputing claims made about Privacy Sandbox by an IAB Tech Lab report. The Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage, according to the study. Google responded by stating that the report contains “many inaccuracies”…
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are…
If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real. Your first instinct may be to panic and just go through the…