Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic…
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand…
The European Union’s sweeping new law to rein in potential market abuse from the world’s biggest tech firms will first focus on sorting out app stores, the bloc’s competition chief Margrethe Vestager said. Just days before the Digital Markets Act comes into force Vestager said in an interview with Bloomberg TV that she’s most…
On May 24, Ford Professor of Engineering Al Oppenheim addressed a standing-room-only audience at MIT to give the talk of a lifetime. Entitled “Signal Processing: How Did We Get to Where We’re Going?”, Oppenheim’s personal account of his involvement in the early years of the digital signal processing field included a photo retrospective —…
Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved…
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is…
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There…
The rapid advancement of Artificial Intelligence (AI) and Machine Learning (ML) has highlighted the critical need for large, diverse, and high-quality datasets to train and evaluate foundation models. However, acquiring such datasets presents significant challenges, including data scarcity, privacy concerns, and high data collection and annotation costs. Artificial (synthetic) data has emerged as a…
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications. Why we…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google got their cost down to generate AI answers in search by 80%. Google is interested in alternatives to hreflang. Google may recrawl URLs multiple times per…