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Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how…
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used…
TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the search community. Why we care. Many people have been having…
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care. Having a solid ad copy strategy as a PPC expert is crucial. However experts of many years are still struggling to assess…
Natural language processing and computer vision are only examples of the fields where generative pre-trained models have succeeded incredibly. In particular, a viable strategy for constructing foundation models is to combine varied large-scale datasets with pre-trained transformers. The study investigates the feasibility of foundation models to further research in cellular biology and genetics by drawing…
Bing is testing a voting feature in the Bing Search results. You can vote up or vote down specific search results in the search results page. It even shows you the percentage of votes for those who voted it up versus voted it down. Shameem Adhikarath spotted this, I cannot replicate it, but he posted…
Google posted a new “Search Off The Record” podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas on how to make crawling more efficient and some misconceptions around crawl frequency and site quality. I don’t think anything in this podcast is particularly…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says site reputation abuse is not about links, it is about content. Google Local Service Ads ranking removed proximity as a ranking signal. Google Shopping may…
Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction. Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media. This article explores…