How to rank higher and convert better

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high…

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How to navigate legal challenges and ensure compliance

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence.  However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate.  In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced…

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Google Search now supports AVIF file formats

Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google…

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Google tightens disclosure rules for synthetic content in political ads

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent. Key details: Advertisers must select a checkbox in campaign settings to indicate altered or…

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Researchers from Peking University Introduce ChatLaw: An Open-Source Legal Large Language Model with Integrated External Knowledge Bases

Thanks to artificial intelligence’s ongoing growth and development, large-scale language models are now widely available. Models like ChatGPT, GPT4, LLaMA, Falcon, Vicuna, and ChatGLM have shown outstanding performance in various traditional tasks, opening up a world of opportunity for the legal profession. However, gathering reliable, current, high-quality data is essential to creating sizable language models….

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