Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking. Details. The…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains why it shows so many forum and Reddit threads in the search results. Google is labeling product result images with product label. Bing Search tests…
Danny Sullivan, the Google Search Liaison, responded to the article from 404 Media titled Google News Is Boosting Garbage AI-Generated Articles. In short, Sullivan said that the way they filtered Google News was by date and not relevancy (relevancy filtering is the default) and that Google can always do better. First go read the article,…
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that…
Microsoft has announced its plans to discontinue support for Windows 10 by October 14, 2025, but will offer Extended Security Updates (ESU) for those who wish to continue using the older operating system. The ESU subscription will come at a price, with users required to pay $61 for the first year, doubling to $122…
Apple made a major concession in its battle to protect the dominance of its App Store on iPhones and other devices in Europe on Tuesday, saying developers will be free to distribute their apps directly to consumers. Apple announced the changes to comply with the European Union’s Digital Markets Act (DMA), which kicked in…
There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers a…
I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge Panels filters, but Bing Chat is combined with…
Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. New tougher rules. Google also announced…
SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four…