Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his…
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers….
Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why we care. X’s new CEO Linda Yaccarino told CNBC just last week that brands are “protected from the risk of…
Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and…
It looks like Google recently added a “from Google” card to the Google Search Generative Experience AI-generated answer section. This is when Google sources from its own data, like Google Business Profiles, Merchant Center and other Google-owned properties. Glenn Gabe spotted this and posted on Twitter saying, “I don’t remember seeing this language used in…
Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This data was shared with Search Engine Land by enterprise SEO platform BrightEdge and its BrightEdge Generative Parser, which has been tracking and monitoring AI Overviews (and formerly Search Generative…
AI startup Groq (not Elon Musk’s Grok) has unveiled its new artificial intelligence (AI) chip with a Language Processing Unit (LPU) architecture that claims to deliver instantaneous response times. This new innovation comes at a time when AI is witnessing a boom, and companies such as OpenAI, Meta and Google are hard at work…
When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do…
Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen…
Bing Chat has made some big efficiency improvements and reduced latency issues for some queries by 25%. Mikhail Parakhin, the CEO of Bing, said on Twitter, “yesterday we released a completely reworked backend for inner monologue, reducing time to first token by ~25%, and, far more importantly, making latency more stable, reducing spikes.” He shared…