Tips for Effective Feature Selection in Machine Learning Image by Author | Created on Canva When training a machine learning model, you may sometimes work with datasets with a large number of features. However, only a small subset of these features will actually be important for the model to make predictions. Which is why…
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Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this guide from GatherUp will help you approach, generate, manage, and make the most of your…
Google seems to be testing removing the cache link from the search result snippet about this result box. I am in a test where the cache link is no longer available but while trying it while signed out, it is there. So I suspect Google is testing removing the cache link option. Here is a…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also…
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150…
Researchers from MIT, CarperAI, and Parametrix.AI introduced Neural MMO 2.0, a massively multi-agent environment for reinforcement learning research, emphasizing a versatile task system enabling users to define diverse objectives and reward signals. The key enhancement involves challenging researchers to train agents capable of generalizing to unseen tasks, maps, and opponents. Version 2.0 is a…
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage…
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. This article will address some of the…
Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use…