LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential…
Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out the August 2023 core update. Also, this is weeks after the September helpful content update. Got all of that? The new Google October…
For the original iTunes version, click here. This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again, search quality improvements are coming in the near future. Google said it will clarify E-E-A-T and its search quality raters. Google explained the differences…
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier…
The MIT School of Architecture and Planning (SA+P) and the LUMA Foundation announced today the establishment of the MIT-LUMA Lab to advance paradigm-shifting innovations at the nexus of art, science, technology, conservation, and design. The aim is to empower innovative thinkers to realize their ambitions, support local communities as they seek to address climate-related…
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness…
Google has grayed out, muted, its logo, for Memorial Day, again this year. It also applied an American flag under the search box with the message, “Honoring those who sacrificed.” That links to the search results for [Memorial Day] on Google Search. Here is a screenshot of the home page: Google has done this last…
Watching crowds of people hustle along Massachusetts Avenue from her window seat in MIT’s student center, Dominika Ďurovčíková has just one wish. “What I would really like to do is convince a city to shut down their lights completely, apart from hospitals or whatever else needs them, just for an hour,” she says. “Let…
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand…
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years….