YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be…
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns:…
Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel. This is what Google announced at Google I/O where they said, “You can also access this content through a dedicated Perspectives section that may appear on the results page,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is launching confidential matching, a new privacy-centric ad feature. Google is testing a new AI Overview interface. Advertisers are complaining about fraud on the Search…
As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility likely related to the ongoing Google March 2024 core update. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and…
Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses. Key details: Sunset date: Sept. 25. All v15 API requests will fail after this…
Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads. The exact costs of each…
In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and…
Google has been developing several new AI features for its apps and tools. Now, the company has been planning to enhance its Workspace apps’ performance with new AI-enabled features. Earlier, Google was rumoured to include AI-based summarisation in Gmail, now it is planning to enhance its video conferencing tool, GMeet. At the Cloud Next…
In the early 1600s, the officials running Durham Cathedral, in England, had serious financial problems. Soaring prices had raised expenses. Most cathedral income came from renting land to tenant farmers, who had long leases so officials could not easily raise the rent. Instead, church leaders started charging periodic fees, but these often made tenants…