What’s in store for marketers

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and…

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Tencent AI Lab Introduces GPT4Video: A Unified Multimodal Large Language Model for lnstruction-Followed Understanding and Safety-Aware Generation

  The problem of video understanding and generation scenarios has been addressed by researchers of Tencent AI Lab and The University of Sydney by presenting GPT4Video. This unified multi-model framework supports LLMs with the capability of both video understanding and generation. GPT4Video developed an instruction-following-based approach integrated with the stable diffusion generative model, which effectively…

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Why it’s time to reevaluate your match type and bidding strategy

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of…

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