Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign…
The UK government said it would use a major summit in South Korea this week to make a fresh push on reducing the risks around artificial intelligence, putting an onus on firms to develop AI responsibly. “There will be some agreements that we broker,” Britain’s secretary of state for science, innovation and technology, Michelle…
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Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language models are…
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads: Starting this month, advertisers can access new bidding…
Google Search seems to be testing a new search box that is titled “from your notifications.” I assume this works for Android devices only, where Google Search can detect the Android notifications, and show them when the query may be relevant to the notification? This was spotted by Deepak Yadav who shared a screenshot of…
Dynamic Product Ads, the newest addition to the Reddit shopping suite, is being released into public beta. This solution allows you to reach potential customers while they’re actively researching, discussing and deciding what to buy. Why we care. Reddit is already benefiting from additional Google Search visibility, which means Reddit is likely getting more organic…
MIT’s School of Engineering and global health care company Novo Nordisk has announced the launch of a multi-year program to support postdoctoral fellows conducting research at the intersection of artificial intelligence and data science with life sciences. The MIT-Novo Nordisk Artificial Intelligence Postdoctoral Fellows Program will welcome its first cohort of up to 10 postdocs…
SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and…
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a…