How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?! The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO…
Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results they are. This was spotted by Greg Sterling who posted about this on X, he wrote, “David Mihm discovered an EU-style local “Aggregator…
WhatsApp has been working on making video calls ever more engaging for a while. Spotted in a various beta update, the Meta-owned platform was quite interested in adding filters and backgrounds to the video calls. After being under testing for a long time, WhatsApp has announced that it is finally rolling out filters and…
OpenAI, a leading AI research and deployment company, has revealed the launch of GPT-4 Turbo with Vision in ChatGPT, their widely used AI chatbot. This enhancement is also accessible through the Application Programming Interface (API). With this update, users with paid accounts on ChatGPT can now input images to receive responses. Let’s delve into…
Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven…
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in…
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In part three, we talk about ChatGPT, process-focused, conferences, and more….
When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can…
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a…
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it…