In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach…
Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at account…
A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to building your…
Google Search seems to be testing a new feature to help searchers learn to speak in English (and maybe other languages). It is called Practice Speaking and can be triggered in some countries, such as India. Here is a GIF of this feature in action, which was shared with me by Khushal Bherwani on Twitter:…
From full introductory courses in engineering, psychology, and computer science to lectures about financial concepts, linguistics, and music, the MIT OpenCourseWare YouTube channel has it all — offering millions of learners around the world a pathway to develop new skills and broaden their knowledge base with free offerings from MIT educators. “I believe OpenCourseWare…
Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this guide from GatherUp will help you approach, generate, manage, and make the most of your…
Google Bard, the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so…
In a groundbreaking development, engineering company Boston Dynamics has integrated ChatGPT, a sophisticated language model developed by OpenAI, into one of its remarkable robots, Spot. This canine-like companion is now equipped to offer guided tours around a building, providing insightful commentary on each exhibit along the way. Spot has undergone a remarkable transformation, now…
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site. John Mueller from Google said those links can be ignored and the posts might not be AI-generated anyway, not that it matters. The concerned site owner wrote: Hi u/johnmu We…
From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Two Google Ads experts – Ben Kruger and Anthony Higman – had an…