On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. The news of INP replacing FID is not new, and we knew it was coming in March but now we have the specific date – March 12. “Today, we’re announcing that INP will officially…
How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?! The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO…
At the newish Google Pier 57 office in New York City, Google popped up this stand to promote the new mapping features. It looks like a map your summer booth that showcases some of the new AI features Google announced around travel. Most of these featured were announced at Google I/O and I covered most….
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability…
Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15. Who’s…
Huge libraries of drug compounds may hold potential treatments for a variety of diseases, such as cancer or heart disease. Ideally, scientists would like to experimentally test each of these compounds against all possible targets, but doing that kind of screen is prohibitively time-consuming. In recent years, researchers have begun using computational methods to screen…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now paying Reddit for its content, when no one really wants to see Reddit content in Google Search anymore. Google Ads is changing its Ad…
Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Why we care. Multiple CTR studies show most clicks go to the top 5 positions on Google (74%, per Advanced Web Ranking; 69%, per Backlinko). So prioritizing the types of content Google rewards with more…
Researchers have explored the potential of using synthetic images generated by text-to-image models to learn visual representations and pave the way for more efficient and bias-reduced machine learning. This new study from MIT researchers focuses on Stable Diffusion and demonstrates that training self-supervised methods on synthetic images can match or even surpass the performance…
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost…